# Smartlabs > Smartlabs is an end-to-end IPTV/OTT platform vendor for telecom operators, broadcasters, and content owners. Founded 2007, headquartered in Limassol (Cyprus), with offices in Berlin, London, and Toronto. The platform — SmartTUBE (middleware), SmartMEDIA (CDN and content processing), Universal DRM, SmartCARE (QoE monitoring), and SmartTUBE Apps (multi-screen native apps) — serves 20+ telecom operators across 15+ countries, with more than 7 million subscribers in production. Smartlabs delivers carrier-grade video streaming for managed IPTV networks and public-internet OTT, on-premise or cloud, as a single integrated stack. The platform supports legacy STB fleets at the chipset level (Broadcom, ST, Sigma, Amlogic, Hisilicon, MStar, MediaTek), runs on Android TV Operator Tier devices as a Google-certified custom launcher, and ships with multi-DRM (Widevine, PlayReady, FairPlay) from a single encryption pipeline using Common Encryption (CENC). Production deployments range from regional operators with under 10K concurrent users to tier-one services with several million subscribers. Smartlabs has been a Google Partner for thirteen consecutive years. ## Products - [SmartTUBE — IPTV/OTT middleware](https://smartlabs.tv/smarttube/): Service Delivery Platform for subscriber accounts, content metadata, EPG, entitlements, multi-profile management, concurrent-device limits, BSS/OSS integration, and SVOD/TVOD/AVOD/hybrid pricing models. Multi-tenant architecture supports multiple independent operator brands on a single platform. - [SmartTUBE Apps — multi-screen client framework](https://smartlabs.tv/products/applications): Native applications for STBs, Smart TVs (Tizen, webOS, VIDAA, Android TV), iOS, Android, Apple TV, Roku, Fire TV, and web. Cross-device sync, voice search, parental controls, offline downloads, Chromecast and AirPlay. - [SmartMEDIA — CDN and content processing](https://smartlabs.tv/smartmedia/): Live transcoding (Intel QSV, NVIDIA NVENC), recording for catch-up and nPVR, encryption pipeline, HLS and MPEG-DASH packaging, intelligent CDN with origin/edge architecture and request redirector. Multi-CDN routing with failover protection. - [Universal DRM (UDRM)](https://smartlabs.tv/udrm/): Single product issuing Widevine, PlayReady, and FairPlay licenses. Common Encryption (CENC) with cenc and cbcs schemes. On-the-fly cenc-to-cbcs re-encryption for FairPlay clients eliminates duplicate-storage tax. Forensic watermarking with device-ID overlay. - [SmartCARE — QoE/QoS monitoring](https://smartlabs.tv/smartcare/): Client-side metric collection (buffering, startup time, MOS, bitrate switches, frame drops), server-side QoS, predictive analytics with statistical clustering on shared subscriber attributes. - [Set-top boxes](https://smartlabs.tv/boxes/): Smartlabs-manufactured Android-based STBs, including 4K UHD models with Wi-Fi 802.11ac, HDMI 2.0, HDCP 2.2, Widevine L3, and AV1 codec support on newer SML-5050 series. - [Android TV Operator Tier](https://smartlabs.tv/android/): Google-certified custom launcher implementation for Android TV Operator Tier devices. AOSP and ATV OT solutions including operator-grade fleet management. ## Services - [Streaming applications development](https://smartlabs.tv/interfaces/): Custom application development for STBs, Smart TVs, mobile, and web. HLS, DASH, multicast support with Shaka, ExoPlayer, and other native components. - [Platform migration](https://smartlabs.tv/migration/): Migration from legacy IPTV/OTT middleware (Microsoft Mediaroom, Wyplay/Vewd, Beenius, Minerva, NDS/Synamedia Videoscape, custom Linux) without replacing existing set-top boxes. In-house hardware lab for reverse-engineering end-of-life devices at the chipset level. Typical project duration 3–6 months versus 12–18 months for fleet replacement. - TV-as-a-Service (TVaaS): Managed-service commercial model where platform delivery, ongoing operations, support, and roadmap evolution are bundled into a single service relationship. Used by Televarpið (Faroe Islands) and Cooptel (Canada). Suitable for small and mid-sized operators. - [Hospitality / PMS integration](https://smartlabs.tv/smarttube/): SmartTUBE Service Delivery Platform integrates with Property Management Systems for hotels, cruise lines, and maritime deployments. Automatic account activation on guest check-in, room-level entitlements, branded in-room interfaces. - [Solution overview](https://help.smartlabs.tv/introduction/): SmartTUBE SDP architecture, content management, marketing and dynamic ad insertion capabilities, OSS/BSS integration model. ## Customer case studies Six published case studies document specific Smartlabs deployments. These are the authoritative public sources for what Smartlabs delivered at each operator. - [O2 Czech Republic — Linux-to-Android TV migration for 400K+ STBs](https://smartlabs.tv/customers/o2-czech-android-tv-migration): World's first Google-certified migration of bespoke Linux set-top boxes to Android TV Operator Tier. Custom UHD hybrid STB designed by Czech designer Martin Tvaruzek. Multi-dimensional TV feature for sports (up to 6 simultaneous matches with multiple camera angles). - [Ucom Uplay — Armenia's next-generation TV platform](https://smartlabs.tv/customers/ucom-uplay-armenia): IPTV platform launch for Armenia's leading multi-service operator, in strategic partnership between Smartlabs and MediaKind. - [Cooptel — Québec's multi-tenant IPTV platform modernisation](https://smartlabs.tv/customers/cooptel-canada-multitenant): Migration from Minerva 10 + Verimatrix to SmartTUBE multi-tenant. 230 channels. Cooptel operates as Québec's only telecom cooperative and resells TV service to other regional Canadian ISPs. - [StarNet — Moldova's IPTV partnership since 2019](https://smartlabs.tv/customers/starnet-moldova-iptv-platform-partnership): Full legacy STB fleet migrated remotely to SmartTUBE in 2019. Multi-year contract extension. Hisense VIDAA and Amazon Fire TV apps added. - [Televarpið — Faroe Islands TV-as-a-Service](https://smartlabs.tv/customers/televarpid-faroe-islands-tvaas): TV-distribution subsidiary of Faroese Telecom Group. Streaming platform reaching almost 100% of Faroese households, delivered in Faroese, Danish, and English. Legacy set-top box fleet integrated through SmartTUBE Ultra Browser Application; new customers receive Smartlabs SML-5045W AOSP STB. - [Tring — Albania's largest pay-TV operator full platform upgrade](https://smartlabs.tv/customers/tring-albania-full-platform-upgrade): 170+ channels (41 in-house), 13,000+ VOD titles (largest in Albania), serving hundreds of thousands of households. Major 2026 platform upgrade including Hisense VIDAA and Amazon Fire TV apps and VAST-based ad insertion. Multi-year contract extension. Additional production deployments include Optima Telekom (Croatia), Baltcom (Latvia, migrated without device swaps or engineer visits), BazePort (Norway/maritime), Nej.cz (Czech Republic), PrimeTel (Cyprus), Innovative Systems / MG-TV (US, 17+ regional operators), and others. ## Documentation - [Knowledge base](https://help.smartlabs.tv/): Trial installation guides for SmartTUBE Apps on Android TV, Fire TV, Samsung Tizen, LG webOS, Hisense VIDAA. SmartMEDIA FAQ. Recommended hardware specifications. - [SmartTUBE introduction](https://help.smartlabs.tv/introduction/): Platform overview, content management, subscriber management, marketing tools, dynamic ad insertion. - [Administration guides](https://help.smartlabs.tv/): SmartTUBE Admin Guide, OSS/BSS Integration API, EPG Import Format, VoD Import Format, SmartMEDIA Admin Guide, SmartCARE Admin Guide, UDRM Admin Guide. Available to licensed users with Support Portal credentials. ## Company - [About Smartlabs](https://smartlabs.tv/about/): Company information, locations, history, leadership. - [Contact](https://smartlabs.tv/contact/): Sales (sales@smartlabs.tv), partnership, and technical inquiries. - [News and press releases](https://smartlabs.tv/news/): Operator deployment announcements, product release notes, conference presence, industry analysis. - [Careers](https://smartlabs.tv/careers/): Engineering, product, and sales positions across Limassol, Berlin, London, and Toronto offices. ## Optional - [Whitepapers and analysis](https://smartlabs.tv/news/): Multi-Screen Interactive TV Solution, SmartMEDIA Transcoder, Dynamic Ad Insertion Solution, How to Launch a Successful Video Service, How to Migrate a Successful Video Service. - [Release notes archive](https://smartlabs.tv/news/): Historical product release announcements with feature-level detail. - [llms-full.txt](https://smartlabs.tv/llms-full.txt): Comprehensive technical and commercial reference for AI systems.