Expanding Operator’s Capabilities with State-of-the-art Apps and Solutions
Thousands of customers obtained access to brand new interactive services even on legacy devices!
Customer
A major subscription streaming service and production company in a Eastern European country who offers thousands of movies, series, and online TV channel translations to be viewed on PCs, mobile screens, Smart TVs, AppleTV, etc.
Business challenges
The operator was aiming to expand their TV service offering by introducing new interactive services to customers and providing a better viewing experience.
To hit this challenging target the operator needed a powerful feature-rich solution with extensive SmartTV support and beautiful user apps. We have delivered all the missing elements enabling better business outcomes and subscriber base growth.
Implemented solutions
Adding interactive features and stunning UIs to keep millions of customers happy
We developed an app supporting LG and Samsung SmartTVs over time, using design outlines provided by the operator’s UX team. In the end, we have built an app with a modern and very detailed UX including rich animation effects. The main achievement at this point was outstanding performance delivered even on legacy TVs.
The app was initially integrated with the Huawei backend, but later it was switched to UMA backend.
On top of that, while implementing the project we added WhaleOS (Phillips) and Vidaa (Hisense) Smart TV OS support. We continue adding new services and integrations, like payment systems integrations and UI improvements, on a regular basis. It makes a service more appealing and user-friendly, and promotes customer loyalty.
Business value
Increased customer loyalty
Customer base expansion
Revenue growth
