Rostelecom Goes Multiscreen with SmartLabs
26 February, Moscow, Russia. Rostelecom subscribers can now enjoy their content on PCs, laptops, tablets and Smart TVs.
The new multiscreen feature is an extension of Rostelecom’s successful IPTV service, which is powered by the SmartLabs IPTV Solution, and delivers digital TV services to over 2.5 million homes across Russia.
At the heart of the SmartLabs solution are the SmartTUBE Service Delivery Platform (SDP) and SmartTUBE UI, with client applications, which combine to deliver a state of the art TV service on STBs and now also PCs, laptops, tablets and SmartTVs.
Users are not only able to view content on multiple devices but they are also able to pause a show, or movie, on one device and resume playback on a different device. This enhanced service offers Rostelecom customers a new level of flexibility designed specifically to address their demands to consume content on different devices and not just on a TV with a STB. The multiscreen offering will be extended further in the near future and support for a variety of smartphones are planned to be added to the service.
The multiscreen service was launched after three months of trials and Rostelecom hope the increased flexibility will offer customers an improved viewing experience, boost the use of on-demand services and attract new customers to the service.
"For Rostelecom's subscribers, we have taken TV viewing to a totally new level," said Mikhail Grachev, SmartLabs CEO, "Now the user can choose the best device to watch any content on. Today’s subscribers seek more viewing freedom, and we are happy to cater to their ever-changing demands. Our focus is to expand the operator's portfolio with innovative services which are appealing to their subscribers."
SmartLabs is the leading provider of multi-screen, multi-network solutions for the video streaming sector. SmartLabs’ solutions deliver content services to over 7 million subscribers around the globe on multiple devices from set-top boxes to mobile phones. Smartlabs' client base includes telcos (fixed and mobile), ISP's, cable operators, content and app service providers. SmartLabs partners with 25 IPTV market leaders including Widevine, Apple, Microsoft, Google, Samsung and LG. Headquartered in Berlin, Germany, Smartlabs has offices in USA, Canada, UK, Cyprus and has been established for over 15 years, creating innovative solutions for the interactive TV market.
Rostelecom(www.rt.ru) is the Russian national telecommunications company, which is the largest telecom company in Russia. The company got this status in April 2011, when the CenterTelecom, North-West Telecom, South Telecom Company, Volga Telecom, Ural Telecom, Siberia Telecom, Far East Telecom and Dagsvyazinform interregional communications companies were merged with the Rostelecom national long-distance communications company.
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