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Smartlabs to Empower Operators’ Advertising Capabilities with New Ad Placement Solution

May. 05, 2021
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Smartlabs unveils its new Dynamic Ad Insertion solution, Smartlabs DAI. With this intelligent and incredibly flexible ad insertion system, operators and broadcasters will be able to add or replace ads with higher accuracy and greater profits.

While audiences diffuse between phones, tablets, laptops, STBs, and SmartTVs operators have to sustain a TV-like watching experience on each platform. Advertisement is no exception.

Smartlabs DAI solution allows broadcasters and operators to seamlessly add ads in live video streams, pre-recorded, and xVoD content.

The solution is made up of three key modules. The Advertising Decision System module or ADS is implemented as an element of the SmartTUBE Server. The server-side ad insertion module is implemented as a part of the SmartMEDIA solution. Finally, the client-side ad insertion module is deployed as a component of the SmartTUBE Apps system.

Smartlabs DAI can be rolled out as a comprehensive package or you may choose one or two of its’ elements to be deployed and integrated with complementary third-party systems. This unparalleled flexibility allows an operator or broadcaster to choose the configuration that fits their current needs in the best possible way and helps to optimize their business processes.

The ad insertion module automatically transcodes ad units to deliver a smooth transition between an ad and a video stream providing a classic TV watching experience for viewers. This module is fully responsible for the easy-to-miss transition with no interruptions and the ad image quality that equals to the video stream quality.

This way an ad unit becomes a native part of a video stream, raising subscriber engagement levels and sustaining high subscribers’ loyalty.

With Smartlabs DAI operators and broadcasters are free to customize their advertising strategies. Thanks to built-in VAST protocol support they can partner with third-party advertising services or configure campaigns on their own.

Smartlabs DAI reliability is based on the robustness of renowned and time-proven Smartlabs products — SmartTUBE and SmartMEDIA. Smartlabs DAI is a reliable and precise tool for managing ad campaigns. Its’ innovative features provide operators and broadcasters with an edge over their competitors.

“We aimed to create a flexible solution providing operators and broadcasters with efficient tools to manage their ad campaigns in an optimal way. We also focused on creating the technology that would provide a perfect content watching experience for the content viewers,” says Mikhail Grachev, CEO at SmartLabs.



For an informal discussion about how SmartLabs DAI could work for your business contact sales@smartlabs.tv.