SmartLabs exhibiting at Nextv and CEE 2021

SmartLabs, the leading provider of multi-screen, multi-network solutions for video streaming, will be exhibiting at the virtual Nextv and CEE event on the 1-2 June 2021. SmartLabs will have a digital booth at the event and will be using it to show operators and content providers how they can use advanced data and analytics to better understand audience behaviour and changes in viewing habits, which will enable them to reduce customer churn and offer a better customer experience.

SmartLabs will also be sharing its global experience and expertise on AVOD, TVOD, and SVOD models to help operators choose the most sensible and cost-effective option. Consumers want to watch video content anytime, anywhere and on any type of device and are pushing operators to look for more efficient delivery on complex multi-platform content management ecosystems, all while maximising revenues.

Gary Hamer, SmartLabs’ SVP for Sales and Business Development, says: “Operators are looking for ways to improve their methods of delivery for video on demand (VOD) as well as refining their monetisation strategies to drive revenue and keep their subscribers engaged. For operators that are in a space where Netflix, Disney +, Apple TV and Amazon Prime are grabbing market share, AVOD solutions can be a consideration.  SmartLabs DAI, which enables operators to manage ad insertion can help to provide additional revenue contribution.

SmartLabs will be on hand to share information on what content is more suitable for AVOD and how it will work as part of a blended strategy as well as looking at compliance and the future challenges operators face when they are considering AVOD as a monetisation strategy.