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SmartLabs helps operators reach a larger audience at Nextv CEO Africa

Mar. 17, 2021
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SmartLabs, the leading provider of multi-screen, multi-network solutions for video streaming,  is exhibiting at the Nextv CEO Africa virtual event, from the 29-30 March 2021. The theme for this year’s event is ‘Shifting TV Habits’ and SmartLabs will be sharing its global experience and expertise on AVOD, TVOD, and SVOD models to help operators choose the most sensible and cost-effective option.

Operators around the world strive to improve their methods of delivery for video on demand (VOD) and refine their monetisation strategies to drive revenue and keep their subscribers engaged. Consumers want to watch video content anytime, anywhere and on any type of device, pushing operators to look for more efficient delivery on complex multi-platform content management ecosystems, all while maximising revenues.

For operators that are in a space where Netflix, Disney +, Apple TV and Amazon Prime are grabbing market share, AVOD might be a differentiator to provide an additional revenue stream.

AVOD generates free traffic and its biggest benefit to operators is the ability to pick up user data, which can be used to perfect a SVOD offering. Running AVOD for older and catch up content and SVOD for new content is more likely to become the norm, where the tech infrastructure supports this. But it is crucial to get the content type and mix right at the outset.

SmartLabs will be on hand to share information on what content is more suitable for AVOD, which territories and users it will work for in contrast to SVOD and TVOD, whether it will work as part of a blended strategy as well as looking at compliance and the future challenges operators face when they are considering AVOD as a monetisation strategy.

If you are thinking AVOD could be one of your future options and you want to ensure you understand the market with its future opportunities and challenges, speak to the SmartLabs team for some help. The team will be on hand to answer questions. To book a 1-2-1 session, please email sales@smartlabs.tv