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SmartLabs reveals the future of Video Streaming at OTT Summit Asia

Mar. 03, 2021
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SmartLabs will be exhibiting at OTT Summit Asia on 29 March - 1 April 2021. SmartLabs will be discussing video content streaming in the post-pandemic world. The virtual conference will feature one-to-one sessions, panel discussions and live debates. Gary Hamer, SmartLabs’ SVP for Sales and Business Development is one of the key speakers at the event.

Gary is a panellist in the ‘Role Transition for Cloud Vendors in Video Streaming' panel scheduled on 1 April 2021 where he will discuss the shift of the cloud vendor role in video streaming and what it means for the industry.

The Asia Pacific Video On Demand market is going through unprecedented growth, predicted to expand at more than 19% over the next 4 years. SVOD (subscription video on demand) revenues rose by 34 per cent in the APAC region during 2020 to $16.3billion, with China contributing 58 per cent to this figure. Outside of China, the sector increased revenues by 47 per cent to $6.8billion.

The impact of the Coronavirus pandemic has resulted in huge losses, both human and economic and has led to some of the more strict government imposed lockdowns. This has led to a situation where most employees are working from home, which in turn has resulted in a significant increase in screen time with people consuming content on OTT platforms. Also, because of closures of cinema multiplexes and screens, video on demand providers are partnering with movie producers to release movies on their platforms, leading to further interest in consuming content at home.

Gary says: “With exceptional growth comes a whole range of new challenges. In the APAC region, one of these will be the increased pressure on operator’s existing cable and satellite infrastructures.”

Smarter operators are looking to a cloud-based service, which is easy to scale. If more capacity is required, additional data centres can be brought online, without significant investment in supplementary infrastructure and, if necessary, they can be shut down at short notice, without incurring penalties or being left with hardware that is no longer any use. This model is a good fit for more agile businesses as it helps them respond to changing audience profiles.

Gary adds: “If the past 12 months has been anything to go by, then change and the ability to remain agile are key components for future success. Our cloud-based solutions have already helped customers and so we want to showcase our expertise in transitioning businesses into a new way of working, while highlighting our recent experience with operators who have chosen to go down this route. What’s more, if an operator chooses to work with SmartLabs for our cloud services, our turnkey solution integrates all of the components required to build an IPTV service. We manage the entire system leaving customers to focus on sourcing engaging content and increasing their subscribers.”

If you are interested in setting up a meeting with Gary or one of the SmartLabs team members ahead of the conference, email jcumberland@smartlabs.tv.