Smartlabs and MediaKind Announce Partnership to Boost Pay TV Service Deployments

Berlin, December 2025 – Smartlabs, a leading provider of interactive TV solutions, and MediaKind, a global leader in video-streaming technology, today announced a strategic global partnership. The collaboration unites MediaKind’s video headend with Smartlabs’ IPTV/OTT platform and client applications, offering operators a pre-integrated, end-to-end solution for launching and scaling video services.

Drawing on the proven success of the UCOM Uplay project in Armenia, where the combined platforms demonstrated seamless integration and high-quality service delivery, this partnership makes that validated architecture accessible to operators worldwide.

Mikhail Grachev, CEO of Smartlabs, said:

“The partnership reflects a mutual commitment to helping operators manage services more efficiently and build for long-term growth.”

Andrew Payson, VP Strategic Partnerships at MediaKind, said:

“Operators need a reliable, low-complexity way to launch and grow their services. By combining our scalable software video headend with Smartlabs’ platform and applications, we deliver a proven, ready-to-deploy solution that supports rapid rollout, high-density efficiency, and cloud-connected tools to simplify operations at scale.”

This partnership enables both parties to provide an end-to-end OTT/IPTV solution for new deployments, as well as for operators seeking to migrate effectively from legacy solutions.

If you’d like to take advantage of the Smartlabs & MediaKind solution to speed up and modernize your Pay TV operations — get in touch with us today.

About MediaKind

MediaKind is a global leader in cloud-native video technology, serving top-tier operators, broadcasters, and media brands. Its platform is designed to simplify end-to-end video workflows—enabling efficient video delivery, flexible monetization, and seamless customer experiences.